Quite often people think they only need to build a website for their business and customers will flock to it. Unfortunately it is not that easy. Take the example of a plumbing business – if you type in ‘plumbers melbourne’ you will get 2,390,000 results! It is unreasonable to expect that a customer will be able to find your plumbing business website in over 2 million search results. So what can be done so that your website will be found easily?
The following are 5 tips that will get people to your website and returning again and again.
1. Google AdWords
If you want visitors to your website quickly then this is really the only option. However, you need to be careful and have a targeted campaign or costs can quickly spiral out of control with very little return. You need to remember it is not how many people click onto your website, but the number of people who visit that are genuinely interested in buying what you are selling that is important. It is always best to start off your campaign slowly and build it up over several months to help keep costs under control.
2. Create great content
This method of getting people to your website is often overlooked, but if you think about it, there is no point in spending time and money in getting people to your website if they are only disappointed and click away quickly because they cannot find the information they are looking for.
It doesn’t matter what business you are in, you can always create great content. For example, if you are a fencer you could dedicate a page to the different types of picket fences people can choose from. This way, people can find out more about different types of picket fences. They will also be able to make a quicker and more informed decision about the type of fence they want – and you will position yourself as an expert in your field.
3. Write a blog
Blog writing is one of the easiest ways to get customers back to your website time and time again. It freshens up your website and lets everyone know that you are very much in business and that you are an expert who is up to date with the changes in your industry. The best way to write a regular blog is to sit down and plan blog topics for the next 6 months or so – that way you won’t be scratching around for a topic each time a new blog is due.
4. Leverage your blogs
It takes time to write blogs so make sure they get the most exposure as possible. Just putting the blog onto your website will only have a limited impact on the number of visitors to your website (especially in the short term). You should be posting your blogs on your social media platforms such as Facebook, LinkedIn, Twitter etc. You should also email your blog to your contact list. It is a great way to remind your customers and potential customers about you and what you sell without being too intrusive. You should also consider writing blogs for other websites – this is an excellent way to illustrate just how much of an expert you are and get a backlink to your website. For example, if you are a debt collection agency you could provide tips on managing cash flow for websites that are designed to help small business.
5. Make sure your website is mobile friendly
If you website is more than a couple of years old there is a chance that it is not mobile friendly. This is a problem as it is now estimated that more people are using mobile devices (such as tablets and mobile phones) to search the internet over traditional desktop computers. This rise in the use of mobile devices for searching the internet has increased dramatically in the last couple of years. So, if your website is not mobile friendly you could be missing out on more than 50% of your customers. If your website is not too old it is likely that it can be made mobile friendly without the need of a total redesign.
Dynamic Websites is one of Melbourne’s leading web design companies for small and medium sized businesses based in Hawthorn. We understand what it takes to get a business online. We specialise in providing exceptional web design and digital marketing services. Our digital marketing expertise extends to Google AdWords, search engine optimisation, content marketing, social media marketing, email marketing and blog writing.