SEO – Back to Basics

Search Engine Optimisation (SEO) is a form of online marketing that uses various techniques to get a website a high ranking on Google organically. It is usually compared to Google AdWords. The main difference is that if you use Google AdWords you pay every time someone clicks onto your website. Although it can take some time to see SEO results it is very cost effective when it works well, and can completely replace the need for Google AdWords……. Read more…

Is Google AdWords too Expensive for your Small Business?

Google AdWords, under the right circumstances, is a great way to reach out to new customers. However, it is not for every small business. Google AdWords can be expensive – which is not so bad if you are actually getting new customers. However, if a Google AdWords campaign is not managed correctly it is surprisingly easy to spend a lot with little or no return. So, what are the traps small businesses need to be aware of being deciding to use Google AdWords?…… Read more…

Why Small Business Websites Fail

web design for web design

Around 50% of small businesses still do not have a website even though nearly 90% of people now search on the internet to find a business. So what about the other 50% of small businesses who have spent time and money to develop a website? Are their websites bringing in a constant stream of new work? The answer is probably not. Most small business websites do not work effectively to bring in new customers…… Read more…

Online Shopping – How to Increase Sales

More and more Australians are using the internet to shop. In fact, over $30 billion is expected to be spent on online sales during 2017. Every month 40% of shoppers will buy something online. There are various reasons for the large growth in online shopping. Some of them include the high use of the internet by Australians. Over 85% of the population now use the internet so that creates a huge market for online retailers…… Read more…

Highrise Climate Solutions

We are very pleased to introduce a new website for our client Highrise Climate Solutions. This new website can be found at hrheatingandcooling.com.au. Highrise Climate Solutions is one of Melbourne’s most trusted heating and cooling specialists. Matt, who owns and operates the business provides a complete range of heating and cooling services to all areas of Melbourne. He and his team install, repair or replace air-conditioners, heaters and hot water systems for all the major brands. Read more…

SEO Tips for Tradies & Plumbers

One of the best ways to develop effective online marketing strategies is to put yourself in the shoes of the type of customer you are trying to attract. Using a plumber as an example we can illustrate simple steps to make a tradie website search engine (SEO) friendly – ie make your website easy to find on the internet.

More than 12,000 people use the internet to search for a plumber in Melbourne every single month. Read more…

Does your business need a website?

Cartoon Plumber
Is a website really necessary?

We are often asked “I am a tradesman, do I really need a website?”, and the answer is a definite YES.

More than 85% of people now use the internet to find a local business. So if you are not on the internet you are missing out on lots of work. Despite this, less than 30% of small businesses (and even less for tradesmen) have a website. Read more…

What is a BLOG?

Blog Megaphone
About BLOGS

Blog is the abbreviation of the original term web log. It is an online version of a diary, and needs to be maintained with regular entries.

For a business a blog can be many things but it usually has topical matters that the business believes to be relevant and of interest to both it’s existing and potential customers. It includes such things as information on new products and services, special offers and in depth technical analysis of a particular topic. If used correctly it is a very powerful marketing tool. Read more…

SEO – the basics

SEO Crossword
What is SEO?

SEO stands for ‘Search Engine Optimisation’. SEO is the use of various tools and strategies to get your website as high up on the Google search engine results pages as possible. Although there are other search engines, Google is really the only one you need to be bothered about as more than 90% of searches use it. SEO is often confused with the term ‘online marketing’. SEO is one of the many tools that can be used to increase your business’s profile on the internet. Read more…